So, I watched “Be Kind Rewind” last night, and wow! This movie is like a mix of Swedish fika and American indie charm—just lovely, really. Directed by Michel Gondry, who already has a knack for making the mundane feel like magic, it stars Jack Black and Mos Def, a rather odd pairing but they work. They do, trust me.
The plot is… how do I put it? Quaint yet hilarious. It’s about two guys who accidentally erase all the tapes in a VHS rental store and decide to recreate the lost movies themselves. Yes, it’s as nuts as it sounds, and that’s what makes it brilliant. The whole idea of ‘Sweding’—remaking films with zero budget and maximum creativity—is the film’s charm. You could almost smell the nostalgia for Saturday afternoons in the local video store. (RIP our own beloved Videocentralen).
I couldn’t help but think of when I was a kid in Sweden, around ’88 or ’89, when my friends and I tried to recreate “Fanny and Alexander” using my dad’s old camcorder and a ton of questionable props. We ended up with more laughs than cinema, but isn’t that the spirit of this film? You don’t need a Hollywood budget to make something magical, just heart and imagination.
Sure, there were bits that didn’t quite land—some of the gags feel a bit repetitious, and the pacing drags in parts. But man, the film’s got soul. It’s like watching a bunch of friends fooling around and accidentally crafting something beautiful. The community feeling they build, the grassroots creativity—it’s just so… honest. There’s a sincerity here that’s refreshing, especially in today’s age of CGI everything.
Plus, the soundtrack is superb. Gondry never misses on this front. There’s an upbeat, funky tone that just makes you tap your feet. And special shout-out to Mia Farrow, playing the quirky old lady with such nuance.
In a world obsessed with perfection, “Be Kind Rewind” is a warm reminder that creativity matters more. So maybe dust off your old VHS tapes if you still have ’em, and try to recapture some of that DIY spirit. Or just watch this film and giggle along, feeling like a kid again.
Here’s the trailer if you wanna check it out: Be kind, rewind