The Greatest Movie Ever Sold: A Swedish View

Ah, “The Greatest Movie Ever Sold.” Just the title makes you giggle a bit, right? I remember seeing its premiere at some film festival. It was way past my bedtime, 11 PM or so, but I really wanted to see what Morgan Spurlock had cooked up this time. I thought I’d end up snoring in one of those horrid theater seats, but guess what? I didn’t!

Morgan Spurlock, that guy! Famous for “Supersize Me,” he has a knack for making us question our life choices. In this one, he’s diving deep into the insane world of advertising and product placement. The film stars Morgan himself—let’s be honest, he’s the “Christopher Nolan” of this peculiar genre, both director and frontman!

The big surprise here? Spurlock actually manages to sell the film to sponsors while we’re watching. It’s both genius and, well, a bit of a circus act. Some might say it’s shameless, but I found it hysterical.

You see, there’s an irony in watching someone hustle for ad deals. It’s like when my dad tried to sell his old Volvo on Blocket – somehow charming and slightly desperate. But that’s the brilliance, perhaps. It entertains while making you ponder if everything has a price tag.

Now, the whole endeavor isn’t exactly wrapped in gold. Sometimes it feels like self-parody, almost like peeking behind IKEA’s marketing curtain. And I must admit, not everyone will love that. But it’s a little like having surströmming for the first time. Once you get past the initial shock, there’s something curiously delightful about it.

Think about it this way: in a world often veiled by advertisements, this film is like taking off your sunglasses on a cloudy Stockholm afternoon. It’s real, it’s raw, and maybe a tad unpolished, but isn’t that what makes it cozy?

Check the trailer below